# Trakora > Trakora builds tracking, data platforms, business intelligence and AI applications that let companies make decisions on reliable numbers. We work with companies from data collection through analysis to the decision, with AI where it helps. Raw data becomes numbers that someone can actually use in day-to-day business. ## Services - [Tracking & Data Integration](https://trakora.com/services/tracking-data-integration): Capture and combine data reliably and in line with consent: measurement plans, tag management, server-side tracking and automated data pipelines. - [Data Intelligence & Architecture](https://trakora.com/services/data-intelligence-architecture): Business intelligence and data platforms: data warehouse, data models, dashboards and automated reporting, so everyone works with the same numbers. - [Advanced Analytics & AI](https://trakora.com/services/advanced-analytics-ai): AI consulting and delivery: assess use cases, build generative AI, agents and forecasts, and run them reliably, in line with the EU AI Act and GDPR. ## Focus topics in detail: Tracking & Data Integration - [Server-Side Tracking](https://trakora.com/services/tracking-data-integration/server-side-tracking): Server-side tracking with your own tracking server: GTM server container, first-party context, consent forwarding, data filtering and warehouse delivery. - [Consent & Privacy-first Tracking](https://trakora.com/services/tracking-data-integration/consent-tracking): GDPR-compliant tracking, implemented technically: consent before measurement, Consent Mode v2, tracking without cookies, testing and documentation. - [Tag Management & Data Layer](https://trakora.com/services/tracking-data-integration/tag-management): Tag management with audit, measurement plan and data layer: clear tags, triggers and variables, versioning and testing for reliable data in analytics and BI. - [Data Pipelines & Integration](https://trakora.com/services/tracking-data-integration/data-pipelines): Data pipelines for ETL and ELT: reliably combine data from tracking, ERP, CRM and APIs, with orchestration, validation, monitoring and clear ownership. ## Focus topics in detail: Data Intelligence & Architecture - [Business Intelligence & Dashboards](https://trakora.com/services/data-intelligence-architecture/business-intelligence): BI consulting with Power BI, Tableau and more: clean data models, consistent KPIs, clear dashboards and AI assistants that answer data questions in chat. - [Data Modeling & KPIs](https://trakora.com/services/data-intelligence-architecture/data-modeling-kpis): Data modeling for BI: star schema, semantic layer and KPI catalog. Clear metric definitions for Power BI, dashboards and AI assistants. - [Conversational Analytics](https://trakora.com/services/data-intelligence-architecture/conversational-analytics): Chat with your data using Power BI Copilot, Genie, Looker and more. We prepare the model, permissions, tests and privacy settings behind reliable answers. - [Reporting Automation](https://trakora.com/services/data-intelligence-architecture/reporting-automation): Automate monthly reports and replace manual Excel reporting: scheduled data refresh, paginated reports, email distribution, alerts and approval steps. - [BI Migration](https://trakora.com/services/data-intelligence-architecture/bi-migration): BI migration to Power BI: replace Qlik, Tableau or SAP BusinessObjects, analyze usage, translate logic and reconcile numbers during parallel running. - [FP&A & Finance Analytics](https://trakora.com/services/data-intelligence-architecture/finance-analytics): FP&A dashboards, plan-vs-actual reporting and rolling forecasts built on ERP data: traceable numbers, faster closes, AI as a drafting aid. - [Data Strategy](https://trakora.com/services/data-intelligence-architecture/data-strategy): Data strategy built from an assessment, maturity check and real use cases: target state, roadmap with early results, clear roles and an AI-ready foundation. - [Data Warehouse](https://trakora.com/services/data-intelligence-architecture/data-warehouse): Build or modernize a data warehouse: architecture with layers, ELT, history tracking and data quality tests, including migration from on-premises to the cloud. - [Data Lakehouse](https://trakora.com/services/data-intelligence-architecture/data-lakehouse): Data lakehouse with Delta Lake or Apache Iceberg: when it makes more sense than a data warehouse, and how BI and AI can share one open data foundation. - [Cloud Data Platform](https://trakora.com/services/data-intelligence-architecture/cloud-data-platform): Build a cloud data platform: networking, access, encryption, infrastructure as code, environments, cost control and sovereign cloud options in Europe. - [Data Platform Optimization](https://trakora.com/services/data-intelligence-architecture/platform-optimization): Optimize your data platform: analyze costs, speed up queries, right-size compute and clean up pipelines, for Snowflake, Fabric, Databricks and BigQuery. - [Data Governance & Data Quality](https://trakora.com/services/data-intelligence-architecture/data-governance): Practical data governance: automated data quality checks, a data catalog with lineage, access control, data contracts and deletion concepts. ## Focus topics in detail: Advanced Analytics & AI - [AI Consulting & Strategy](https://trakora.com/services/advanced-analytics-ai/ai-consulting): AI consulting for companies: find and assess use cases with business teams, check your data, decide between buy and build and create an AI roadmap. - [AI Proof of Concept](https://trakora.com/services/advanced-analytics-ai/ai-proof-of-concept): AI proof of concept on real data: measurable success criteria, a comparison of several approaches, running costs and a clear recommendation to decide on. - [EU AI Act & AI Governance](https://trakora.com/services/advanced-analytics-ai/eu-ai-act): Putting the EU AI Act into practice: AI inventory, risk classes, documentation, AI literacy, an AI policy and technical evidence such as logging. - [GDPR-Compliant AI](https://trakora.com/services/advanced-analytics-ai/gdpr-compliant-ai): Use AI in line with the GDPR: data processing agreements, EU data residency, self-hosted open models, no training on your data and clear data flows. - [Generative AI for Business](https://trakora.com/services/advanced-analytics-ai/generative-ai): Generative AI for business: roll out assistants like Copilot, build your own LLM apps via API, choose models, and keep quality, cost and usage under control. - [AI Knowledge Bases](https://trakora.com/services/advanced-analytics-ai/ai-knowledge-base): AI knowledge base with RAG: ask questions across manuals, wikis and tickets and get answers with sources, with permissions intact. Off-the-shelf or custom. - [AI Agents](https://trakora.com/services/advanced-analytics-ai/ai-agents): Build AI agents for your business: plan tasks, use systems through APIs and MCP, with approvals, least-privilege access and full logging. - [AI Document Processing](https://trakora.com/services/advanced-analytics-ai/ai-document-processing): Extract data from invoices, delivery notes and contracts with AI: OCR, field extraction, validation checks, human review and handover to ERP or DMS. - [Machine Learning Development](https://trakora.com/services/advanced-analytics-ai/machine-learning): Custom machine learning development: problem framing, feature engineering, gradient boosting, validation, explainability and deployment as an API or batch job. - [Predictive Analytics & Forecasting](https://trakora.com/services/advanced-analytics-ai/predictive-analytics): Predictive analytics and demand forecasting for sales, capacity, churn and payment risk: baselines, time series, ML, prediction intervals and ERP integration. - [Computer Vision](https://trakora.com/services/advanced-analytics-ai/computer-vision): Computer vision for companies: image recognition for quality inspection, counting and condition checks, from pretrained models to running at the machine. - [MLOps](https://trakora.com/services/advanced-analytics-ai/mlops): MLOps and LLMOps: we take machine learning models and LLM applications into production, monitor them and keep improving them through automated pipelines. ## Industries - [Media & Entertainment](https://trakora.com/industries/media): BI for publishers and media companies: audience, subscription and paywall data in one foundation, consistent metrics and AI for archives and newsrooms. - [Technology, IT & Software](https://trakora.com/industries/technology): BI for SaaS and software companies: connect product, billing and CRM data, define MRR, churn and usage clearly, and evaluate AI features in your product. - [Travel & Tourism](https://trakora.com/industries/travel): Business intelligence for hotels, tour operators and destinations: data from PMS, channel manager and website, demand forecasts and AI assistants for guests. - [Retail & Consumer Goods](https://trakora.com/industries/retail): BI for retail and consumer goods: store and channel comparison, gross margin, promotion analysis, inventory and forecasts on one data foundation from POS, shop and ERP. - [Public Sector & Education](https://trakora.com/industries/public-sector): Business intelligence and AI for government and education: KPIs from case systems and budgets, demand planning and document handling with human review. - [Manufacturing & Industry](https://trakora.com/industries/manufacturing): BI for manufacturing: connect machine and sensor data with ERP, MES and quality data. OEE, scrap rate and on-time delivery on one shared data foundation. - [Telecommunications](https://trakora.com/industries/telecommunications): BI for telecom providers: network, billing and CRM data on a scalable platform, with clear metrics for churn, ARPU and network quality. ## Hub - [From Express to Go: Our Journey to Minimalist HTTP APIs](https://trakora.com/hub/express-to-go-minimalist-http-apis): Why we switched from Express.js to Go and how far we got with net/http and no framework. With example code and our template repo. - [Marketing Attribution: Combining DDA and MMM in a Hybrid Model](https://trakora.com/hub/marketing-attribution-hybrid-models-dda-mmm): Last-click and data-driven attribution lose data, marketing mix modeling needs no tracking. How the two fit together and what has to be in place for it. - [MLflow vs Vertex AI: Which MLOps Tool Fits Your Workflow?](https://trakora.com/hub/mlflow-vs-vertexai-mlops-tools-comparison): MLflow or Vertex AI? A comparison from real projects: operations, costs, pipelines, feature stores, CI/CD, monitoring and how much control you want to keep. ## Friday Briefing - [Friday Briefing](https://trakora.com/briefing): Every Friday, what actually mattered in data and AI this week. Fifteen minutes at most. - [No. 3: Iceberg as the exchange format, the EU court on chatbots and a backdoor at Cursor](https://trakora.com/briefing/2026-11-06): Snowflake and Fabric now share tables through Iceberg, an EU Advocate General draws lines for chatbots, and Cursor served a tampered extension. - [No. 2: An npm worm that launches through AI tool hooks, Gemini logging by default and open weights for Mistral Large 4](https://trakora.com/briefing/2026-10-30): Hijacked GitHub repos run malware through Claude Code and Cursor, the Gemini API now stores requests from new projects, and Mistral Large 4 is open weight. - [No. 1: Malware in LiteLLM, the AI Act's first harmonised standard and a Fabric deadline](https://trakora.com/briefing/2026-10-23): A widely used AI proxy shipped malware, the AI Act got its first harmonised standard, and Fabric data agents in Foundry need moving before 6 November. ## Holiday Calendar - [Holiday calendar for Germany](https://trakora.com/holiday-calendar): Public and school holidays for every municipality in Germany, with working days and bridge days. Ready-made tables for BI and data warehouses, open data. - [Who has the day off?](https://trakora.com/holiday-calendar/explorer): Map of every municipality in Germany: where today is a public holiday or school holidays, and every day off a municipality has in a year. ## Company - [Agency](https://trakora.com/agency): Trakora is an agency for business intelligence, data platforms and AI. We build solutions that let companies base their decisions on reliable numbers. - [Contact](https://trakora.com/contact): A short description of your idea or project is enough to get started. We will get back to you as soon as possible. - [Legal](https://trakora.com/legal) - [Privacy](https://trakora.com/privacy) ## Language - [llms.txt (DE)](https://trakora.de/llms.txt)